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Orientation to Health Care
Understand how the U.S. health care system works, including hospitals, physicians, consumers, and payers, in this foundational SHSMD course.
Health Care Marketing, Communications & Market Research
This credential series is divided into 4 parts, which together, cover the essentials of health care marketing.
Health Care Strategy & Market Development Week
Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute.
Strategic Planning in Health Care Credential Series
Learn to design, execute, communicate, and measure strategic plans in health care. Five week online series with live sessions, on demand modules, and a SHSMD digital badge.
Strategic Planning in Health Care Credential Series
Courses
Strategic Planning in Health Care Credential Series
Futurescan 2021-2026 Insights: Transforming Health Care While Responding To A Pandemic | Recording
View a recording of the webinar, featuring renowned futurist Ian Morrison, Ph.D., on the latest edition of SHSMD's annual guide to trends in the field featuring subject matter experts on key topics.
SHSMD Strategists Salon: Closing the Gap between Strategy and Execution on the Move to Value
This SHSMD Strategists Salon will be a unique opportunity to learn from and network with our speakers and SHSMD members. In addition, this dialogue will contribute to a toolkit being created in collaboration between SHSMD and AHA’s The Value Initiative for the hospital field.
Out-of-Network & In Control: One Rural Hospital’s Medicare Advantage Communication Exit Strategy
Learn how Brookings Health carefully announced to their community in Summer 2023 that they would no longer be in network with Medicare Advantage (MA) plans.
Bridging the Gap — Analytics-Driven Patient Access and Workforce Development Strategies
Discover how analytics and process optimization improve patient access, ease staffing strain, and boost efficiency in health care delivery.