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Health Care Marketing, Communications & Strategy Resources
Websites
The national membership organization for those responsible for marketing, communications and strategy in all types of hospitals and health systems.
Catalyst Conversation: Planning and Executing Community Events
Learn how rural and small health system marketers plan community events, attract volunteers, and build engagement through local outreach initiatives.
Executive Dialogue: AI in Action: Separating the Hype from Real Value in Strategy and Planning
Executive Dialogue Report on AI in health care strategy and planning, exploring governance, workforce impact, operations, and real-world value beyond the hype.
Scenario Planning Starter Tool for Health Care Strategists
A step-by-step tool to scan trends, build contrasting scenarios, and identify strategies that stay strong across multiple possible futures.
Strategic Assumptions Toolkit
Templates and guidance to surface, test, and align the assumptions that shape your strategy so plans stay grounded in likely futures.
SHSMD Connections Conference
SHSMD Connections is the premier conference for health care strategists, marketers, communicators, and business development professionals.
3 Proven Ways to Build Population Health Models That Last
Actionable lessons from three organizations on launching sustainable population health work through community partnerships and layered solutions.
Strategic Planning in Health Care Credential Series
Courses
Strategic Planning in Health Care Credential Series
SHSMD Connections Annual Conference
SHSMD Connections 2026 brings health care marketing and strategy professionals together for practical insights, peer learning, and meaningful networking.
AHRMM Academy: Strategic Planning, Leadership and Compliance | Sept. 2026 | Live Online
Strategic planning, quality management and strong leadership are vital for driving efficiency, innovation and continuous improvement in today’s fast-paced health care supply chain.