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Executive Dialogue: Innovative Initiatives and Partnerships Beyond the Traditional Strategic Plan
Explore key insights from marketing, consumer experience, and communications executives as they discuss alternative care models, consumer education, clinician recruitment and retention strategies, and the importance of prioritizing long-term goals in strategic decision-making.
Benchmarking for Health Care MarCom
Drive meaningful decisions about MarCom spending by benchmarking against similar health care organizations. Subscribers can use interactive analytic dashboards to uncover actionable insights and improve their understanding of industry best practices.
Upcoming Events for Health Care Marketers & Strategists
Education & Events
SHSMD provides a leading source of online educational programming in the areas of health care marketing, strategic planning, communications and PR.
SHSMD By the Numbers Webinar | What the Numbers Say: MarCom Budgeting Benchmarks for Health Care Leaders
Defending and justifying health care marketing and communication budgets and staff seems like a part of everyday life.
SHSMD 2025 Member Meet Up | Understanding and Responding to Current Changes
Meet Up Time: 1pm - 2pm CT | 2pm - 3pm ET | 11am – 12pm PTJoin a few of SHSMD's Board members for the next Member Meet Up to delve into "Understanding and Responding to
SHSMD Education 2025 | Tomorrow's Too Late: Time Is Running Out for Health Systems to Validate Their Value
Hospitals and health systems have long been targeted by negative narratives that portray them as profit-driven entities prioritizing revenue over patient care.
AHA's 2025-2027 Strategic Plan
The AHA's 2025-2027 Strategic Plan is rooted in four core disciplines — advocacy and representation, thought leadership, knowledge exchange and agents of change — which define AHA’s approach to providing value to members and advancing our field’s goals.
Top Quarterly SHSMD Resources
Check out SHSMD's top quarterly resources with tons of value to people of all strategy professions.
Leading Resiliently: Video Conversation with AHA CEO Rick Pollack
Discover how AHA quickly reframed its strategic plan to help hospitals navigate through COVID-19 challenges. Join AHA CEO Rick Pollack in this video conversation to learn more.
Health Care Marketing, Communications & Strategy Resources
Websites
The national membership organization for those responsible for marketing, communications and strategy in all types of hospitals and health systems.