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Orientation to Health Care
Understand how the U.S. health care system works, including hospitals, physicians, consumers, and payers, in this foundational SHSMD course.
Looking Ahead to 2026 and Continuing the Journey Toward Improving Health Outcomes for All
Hannah Nesich, AHA senior communications specialist, recently sat down with Joy Rhoden, AHA senior vice president and executive director, health outcomes and care transformation, to talk about what’s ahead in 2026.
Not Just for the Holidays: Hospitals and Caregivers Brighten Lives Every Day
The giving spirit of the holiday season blazes brightly every day of the year in the care that hospitals and health systems provide. No one is turned away from their doors.
2026 Environmental Scan Presentation
This PPT presentation is designed to share 2025 Environmental Scan insights with various stakeholders and your community.
Health Care Marketing, Communications & Market Research
This credential series is divided into 4 parts, which together, cover the essentials of health care marketing.
SHSMD Connections Conference
SHSMD Connections is the premier conference for health care strategists, marketers, communicators, and business development professionals. Join us virtually, Nov 3-7, to advance your skills and expertise in a rapidly evolving field.
Health Care Marketing, Communications & Strategy Resources
Websites
The national membership organization for those responsible for marketing, communications and strategy in all types of hospitals and health systems.
Health Care Strategy & Market Development Week
Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute.
Strategic Planning in Health Care Credential Series
Learn to design, execute, communicate, and measure strategic plans in health care. Five week online series with live sessions, on demand modules, and a SHSMD digital badge.