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Certificate Course: Social Media Strategies in Health Care
Learn how to create impactful health care content, build your brand on LinkedIn, and leverage doctor-led podcasts and influencer campaigns in SHSMD’s Social Media Strategies Certificate Course.
Health Care Marketing, Communications & Strategy Resources
Websites
The national membership organization for those responsible for marketing, communications and strategy in all types of hospitals and health systems.
How Health Care Leaders Succeed with HIPAA-First Analytics: Real-World Examples and Use Cases
Learn how HIPAA-first analytics improves marketing performance through compliant data, attribution, and real-world use cases.
Health Care Strategy & Market Development Week
Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute.
SHSMD Connections Conference
SHSMD Connections is the premier conference for health care strategists, marketers, communicators, and business development professionals. Join us virtually, Nov 3-7, to advance your skills and expertise in a rapidly evolving field.
Verily Integrates Licensed Clinical Team into Consumer Health App
Verily, the 10-year-old Alphabet subsidiary, recently launched a consumer-facing app that will be marketed as a free way for anyone to obtain certain care recommendations from Verily’s partner clinicians based on users’ existing medical records.
How to Use Marketing Automation to Personalize the Customer Experience
Magazine & Journal Articles
A recent study by Adobe found that American consumers spend an average of 7.8 hours a day engaging with digital content—about the same amount of time they spend sleeping. Marketing leadership at Children's Health in Dallas, Texas saw this trend as both a challenge and an opportunity. Read about their approach to marketing automation in this article.
The Agile Approach to Patient Journey Marketing
Magazine & Journal Articles
Patient journeys are one of the hottest topics in health care marketing and with good reason. They can achieve excellent results by directing engagement tactics to where an individual consumer is on the decision-making continuum for elective health care services. This article discusses a major patient journey initiative by UC Health in Ohio.
Uncovering Hidden Gems
Magazine & Journal Articles
In an era when "content is king," storytelling has never been more crucial for setting a health care organization apart from the competition. Here are five tips for finding compelling health care stories in your organization.