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HIPAA & Privacy Compliance for Health Care Marketers
Courses
Learn HIPAA, FTC, and privacy compliance essentials for health care marketers in this 4-part live certificate course—stay compliant while executing data-informed campaigns.
Voice of Nursing Leadership Archive
Magazine/Newspaper
AONL’s bi-monthly member only magazine informs members about the best practices in nursing leadership across the continuum of care. Its themed issues delve into topics vital to nurse leaders at every level, helping them understand the dynamics in public policy and care delivery shaping professional nursing practice. Members also will learn about upcoming programs and the activities of AONL’s affiliates.
AHA Associate Podcast Series, Ep. 87 | Guidehouse
In this episode, Kathleen Wessel, vice president of business management and operations at the American Hospital Association is joined by Theodore Scherpenberg, chief financial officer at The Christ Hospital Health Network (TCHHN) in Cincinnati, Ohio, and Eric Kammer, partner at Guidehouse. AHA members will hear firsthand from TCHHN leaders about a bold, multi-year transformation. Leaders will share their insights on how they are aligning strategy, finance, operations and culture to build long-term sustainability.
Public Relations and Communications in Health Care Settings
The 2025 Public Relations and Communications in Health Care Settings credential course introduces the latest trends, strategies, and case studies designed to elevate your communications expertise. Featuring expert faculty, this interactive series emphasizes a use-case assignment as a cornerstone of learning, enabling you to develop an actionable plan tailored to real-world challenges in your role.
SHSMD Credential & Certificate Courses
Courses
SHSMD Credentials are awarded for successful completion of the following designated programs that confirm proficiency of a skill through testing, examination, skill demonstration, or project completion. Additional requirements may include participation in discussion boards, quizzes, group work, presentations, and additional readings/assignments as assigned by faculty. Upon successful completion of all requirements, participants will be awarded with a verified SHSMD Credential as a shareable digital credential described below.
Today in Nursing Leadership Podcast
Stories connect us. They inspire us. And they offer us the opportunity to grow. Tune into Today in Nursing Leadership for a monthly conversation with nursing leadership experts.
Certificate Course: Social Media Strategies in Health Care
Learn how to create impactful health care content, build your brand on LinkedIn, and leverage doctor-led podcasts and influencer campaigns in SHSMD’s Social Media Strategies Certificate Course.
Health Care Marketing, Communications & Strategy Resources
Websites
The national membership organization for those responsible for marketing, communications and strategy in all types of hospitals and health systems.
SHSMD Connections Conference
SHSMD Connections is the premier conference for health care strategists, marketers, communicators, and business development professionals. Join us October 12-14, in Dallas, TX, to gain insights, expand your network, and advance your career in a rapidly evolving field.